As markets get more competitive and cost efficiencies drive product development projects and selections, senior managers seek winners – whether new product introductions or brand extensions. The cost for product development through market execution is costly and the failure rate is well known – less than 5% of all new products actually succeed in the marketplace!

The words on many of our clientele’s lips are “Profit Improvement”. This is the goal of our software – CAMO helps lead our clients to achieve this goal.

The CAMO Product Optimizer was designed and developed by experts in the consumer products, sensory, and market research field. The CAMO Product Optimizer is proven to reduce product development management cycle times by up to 3X; subsequently reducing costs and providing a product that is well targeted to the market under consideration.

The CAMO Product Optimizer provides an automated bridge between the market research product and product development – unlike any other software available.

How Does It Work


This multi-faceted application is a suite powered by CAMO’s adaptive analytics containing sub-modules with specific expertise. Data is easily fed into the applications via Excel or standard spreadsheet

Each sub-module can be sold individually to an organization and incorporated into existing applications.

The CAMO Product Optimizer:

Analysts are constantly striving to repeat experiments and reach an ideal “recipe” literally for product success. The CAMO Product Optimizer will take your parameters and help create an ideal formulation to achieve a user-determined goal.

Analysts are constantly striving to repeat experiments and reach an ideal “recipe” literally for product success. The CAMO Product Optimizer will take your parameters and help create an ideal formulation to achieve a user-determined goal.

	Utilizes statistical models relating both consumer-attribute, intensity-rating data and attribute-liking data to product-formulation data.
	Identify attributes that are significant drivers of overall liking, and relate these attributes to different levels of the formulation data.
	Cross industry applications: set any goals, ranges, and enter values to optimize for specific industry application.
	Sequential Recycling Optimizer: Going a step further, the Sequential Recycling Optimizer automates incremental model development and comparison. Typically product development groups have to continually build models as they attempt to replicate competitive information or achieve an ideal model state. A statistician and/or operations researcher is usually involved in this process. The Sequential Recycling Optimizer eliminates the need for the statistical expertise and additional steps. The SRO looks at the existing research data and user-defined parameters recommending the next prototype to build in a more targeted and well-defined manner. Eliminates the guesswork involved in finding that “ideal” model state
	Segmentation Optimizer The segmentation suite is a truly remarkable module that creates clearly defined segmentation plots. With a point-and-click interface, a user can drill-down to learn more about data-points or clusters. As new data comes in, each data point is automatically classified. The result is a real-time ever-adapting view of the market. Shifts in the market can immediately be detected. Definitions Differentiation Profiling Tracking Frequencies Interactive Cross tabs
	Prediction Suite The prediction suite is part of demand and forecasting and a standard part of product development requirements. Given the proper market research and data collection, it is possible to use the Prediction Suite’s capabilities to determine product demand. Or it can be used post-launch as a product sales forecasting tool. Model Driver Displays What-If Tools
	Panelist Monitoring and Tracking The Panelist Monitoring and Tracking (PMT) Module is highly valued where sensory panels are used to describe the characteristics of the wines. It is critical to ensure that the data the panel provides is accurate and reproducible. Quality of the data must always be addressed. Three vital pieces of information are necessary to understand the performance of your panel and individual panelists: 1 The degree to which panelists are in agreement with each other. 2 The ability of each panelist to reproduce their results 3 The sensitivity of each panelist for detecting sample differences.
	The PMT Module ensures consistent performance and quality within a selected group vital to producing standardized and targeted products.  Features Customized Interface to Upload Data Automated Analyses of Agreement, Reproducibility, and Sensitivity Customized Tables Color-coded outliers Integrated point-and-click graphics
	Market Research Studies CAMO Smart Survey – a web enabled adaptive survey for data collection. The Smart Survey adapts to consumer responses and collects relevant data based on responses to questions. Because of its use of adaptive analytics, the survey only needs to be done once. CAMO has partnered with FIRM – makers of Confirmit – for a front-end.        Feature Conjoint Analyses Interaction Analyses Real-time model building Instantaneous validation and model improvement
The CAMO Product Optimizer is already installed in a number of leading Consumer Goods companies and is competitively priced. This is a software no leading edge, profit conscious organization should be without! For more information and/or to schedule a demo, contact: software@camo.com