The CAMO Smart Survey
provides adaptive analytics that analyze data
while the survey is conducted. As people
respond to the survey, the analytical models update
in real-time so that data analysis is always current,
and analyses are complete when the survey has
concluded. A dashboard can even be created so
results are monitored as they are happening!
Learning
information about consumer preferences
is the key that drives product development
and customer service. Only the right information
collected will help create a successful
product.
Constructing many surveys that collect the right information about each customer
segment is extremely time consuming and costly. The CAMO Smart Survey empowers
researchers with the technology to focus directly on the preferences of consumers
in a more efficient manner. One Smart Survey administered can do the work of
multiple waves of surveying and immediately save cost of paper administration.
The result: researchers can stay current
with real-time information, while reducing the
time it takes to create, field, and analyze research.
This type of online analysis
is invaluable to researchers wishing to web-enable
surveys and facilitate interaction. Also, a perfect
tool for e-commerce initiatives!
Advanced
Adaptive Conjoint
The adaptive conjoint feature builds an individual
model for each person while they are completing
the initial conjoint design and then presents
the predicted optimal combinations of elements
to the respondent as the next question set. Their
responses validate and update their own personal
model to ensure the utility scores are the most
accurate and contain the highest validity possible.
This ability greatly enhances existing conjoint
methods and improves the accuracy with which you
make predictions.
CAMO's Smart Survey can be applied to conduct
standard surveys (e.g. usage and attitude), home
use tests, and Central Location Tests (CLT). The
surveys can be written and translated to any language
and can be filled out with any web browser, including
pocket PC versions or handheld devices
Who Should Use a Smart Survey
The Smart Survey is ideal for
consumer researchers, advertising executives,
practitioners who conduct periodic surveys,
HR directors for employee surveys, data management
professionals, marketing competitive intelligence
and more.
Functionality Components:
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Question Management System |
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Questionnaire libraries and
templates |
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Presentation Design Builder |
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SQL Server Database |
Features:
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Drag-and-Drop design capabilities |
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Ability to use graphics and clips |
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Basic and Advanced Question Types |
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3D Grid Questions |
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Multi-lingual with International character set support |
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Condition handling (if-then-else) |
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Multi-level loop structures |
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Randomization for unbiased response recordings |
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Concept building from design templates |
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Dynamic text substitution |
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Full input validation capabilities |
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Spell Checker |
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Real-time monitoring of survey/CLT status |
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Real-time reporting |
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Drag-and-drop report design |
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Drag and drop tables and graphs |
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Data export capabilities |
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A FIRM Relationship |
CAMO is
working with FIRM, makers of Confirmit® Survey
to integrate our adaptive analytics behind the
survey software. By incorporating our adaptive
analytics, your surveys will gain self-learning
power. The result is an added interactive
feedback looping that adds intelligence to survey
logic as well as automation of more advanced data
analyses that can lead to more advanced online,
real reporting.
Suite ResultsCombine
Smart Survey with
CAMO
Product Optimizer to create a complete
analysis solution for product development and
segmentation monitoring. Real-time results facilitate
decision-making at the highest levels. Our clients
expressed interest in using Smart Survey to automate
data collection and reporting to speed delivery
of information to product developers who can then
access the Product Optimizer for ideal product
creation. The results: faster,
more targeted product delivery
Turnkey Project Execution
CAMO's capabilities cover the complete process
of research, data collection, design and implementation,
technology resources and statistical capabilities
through our solutions and professional services
divisions. Our turnkey execution is highly desirable
for solution integration and outsourced industry
research services
Download a PDF of: Smart Survey
To learn more about our Smart Survey: write to
software@camo.com |
